AQUARIUS X KAORU MITOMA

A black and white photo of a tall building.

Coca-Cola Co., Ltd. has released a commercial featuring Kaoru Mitoma, a member of Japan's national football team, as the new face of its "Aquarius" sports drink brand.

The commercial cleverly demonstrates how Aquarius effectively cools down a body heated up by exercise, with professional athletes engaging in serious training to convey the message, "Aquarius for hot and thirsty bodies." We were responsible for casting Kaoru Mitoma for this project.

purpose
Embrace purpose in every action.
Rise to the occasion, seize opportunities, and conquer obstacles with strategic ingenuity.
Prioritize outcomes and create distinctive impacts.
INCLUSION
Foster an inclusive environment where every voice is heard, and authenticity is celebrated.
Champion diversity in people, cultures, and ideas.
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INTEGRITY
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We invest time and consideration in approaching difficult conversations with respect and care.
Mistakes are a part of growth. Embrace them, learn from them, and hold yourself accountable.
CONTRIBUTION
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We believe in the importance of staying humble and self-aware in all that we do, as it's an integral part of our cultural ethos.
We hold a steadfast commitment to never stop caring, a principle that defines our culture and guides our relationships and actions.
UNITY
Guided by trust, compassion, and empathy, our interactions find direction.
Supporting both our clients and each other is a commitment we uphold.
Together, our strength is amplified.
Aquarius

Kaoru Mitoma, who belongs to the Kawasaki Frontale in the J1 League, has been cast as the image character for “Aquarius”

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