YUTO NAGATOMO FOOTBALL ACADEMY

A black and white photo of a tall building.

We supported the transformation of the YUTO NAGATOMO FOOTBALL ACADEMY into a more competitive and aligned development institution by refining both its strategy and operations.

While the academy aspired to produce world-class players, there was a gap between its vision and the reality of its structure and offerings. To unlock its full potential, a strategic shift was essential. Our team provided end-to-end support, including the introduction of a selection-based admission system, the development of a cohesive football methodology, and the redesign of branding and marketing strategies. These efforts helped realign the academy’s identity, enhance its value proposition, and improve its perception among players, families, and the broader football community. Today, the academy continues to grow in reputation as a forward-looking institution committed to developing players capable of succeeding on the global stage.

purpose
Embrace purpose in every action.
Rise to the occasion, seize opportunities, and conquer obstacles with strategic ingenuity.
Prioritize outcomes and create distinctive impacts.
INCLUSION
Foster an inclusive environment where every voice is heard, and authenticity is celebrated.
Champion diversity in people, cultures, and ideas.
Embrace accountability and take the lead in driving positive change.
INTEGRITY
We cherish honesty in our interactions with clients, partners, and within our team.
We invest time and consideration in approaching difficult conversations with respect and care.
Mistakes are a part of growth. Embrace them, learn from them, and hold yourself accountable.
CONTRIBUTION
Striving to make positive contributions to our clients, our community, the industry, and each other is at the core of our culture.
We believe in the importance of staying humble and self-aware in all that we do, as it's an integral part of our cultural ethos.
We hold a steadfast commitment to never stop caring, a principle that defines our culture and guides our relationships and actions.
UNITY
Guided by trust, compassion, and empathy, our interactions find direction.
Supporting both our clients and each other is a commitment we uphold.
Together, our strength is amplified.
Aquarius

Kaoru Mitoma, who belongs to the Kawasaki Frontale in the J1 League, has been cast as the image character for “Aquarius”

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Japan NAC Fenix

Overseas expedition in Yamanashi and Chiba

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Road to Tokyo

2020 Program in Japan

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MITO HOLLYHOCK U-15

Overseas expedition in Madrid, Spain

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MITO HOLLYHOCK U-14/17

Overseas expedition in China: Inner Mongolia

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